Grafica Group
Our own identity — logo, the blue-to-violet palette, Outfit type and voice — set out as the manual this site is built from.
Brands
Brand identities, with their manuals.
Seven brand systems, each set out as a manual you can open: the logo, colour and type, and the rules for using them. Our own; one for a strategic-intelligence consultancy, one for an air-conditioning group, two for a national TV channel and its news brand, one for a land developer; and, from 2014, the tourism brand of a Honduran department. Below them, the holding pages we put up while a site is rebuilt or down.
Netica
The brand manual of Netica, a strategic-intelligence consultancy, in Spanish: the brand, logo and its construction, colour, type, graphic language and applications.
Aire Frío
The corporate identity manual of an air-conditioning and refrigeration group in Honduras, in Spanish: the brand, logo, colour, type and tone.
Canal 11
The identity manual of a national TV channel in Honduras, in Spanish: how the brand looks on every screen, broadcast and post.
Once Noticias
The brand system of Canal 11's news brand, in Spanish: logo, colour, type, on-screen components and imagery.
El Volcán
The corporate identity manual of Lotificadora El Volcán, a land developer in Ayapa, Yoro, in Spanish: the brand; its redrawn logo, its construction and clear space, and how to use it; colour, type, applications and voice.
Atlántida
The tourism brand of Atlántida, a department on the Caribbean coast of Honduras, “Corazón del Caribe Centroamericano”: the cover and seven spreads of its manual, in Spanish.
Work done at TRM, 2014.
Holding pages
The brand, while the site is down.
The pages a site shows while it is rebuilt, moved or down for maintenance: on brand, with a way to reach the business in the meantime.
Maintenance & coming-soon page
While a site is rebuilt or moved, visitors still arrive: a branded holding page with a countdown and the links that still work keeps them, instead of an error.
Guara Naranja — coming-soon page
Guara Naranja, a creative agency in Honduras, announces its new website with a countdown and a way to reach it in the meantime.
Once Noticias — maintenance page
Once Noticias, news from Honduras, Latin America and the world: the page its readers see while the site is down for maintenance.
Superstyling Developers — coming-soon page
A coming-soon page for Superstyling Developers: the name, “Coming soon”, and a neon line that trails the visitor's pointer.
Your brand next
A brand that holds together everywhere?
Tell us where yours has to show up. We set out the system and the manual that keeps it consistent.
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